Predictive Analytics is a field that uses statistical algorithms, machine learning techniques and data mining to analyze current data in order to make predictions about future events or trends. It involves using historical data as well as real-time data to identify patterns and relationships that can be used to forecast future outcomes with varying degrees of accuracy.
Predictive analytics is commonly used by businesses, governments, researchers and other organizations to gain insights into consumer behavior, market trends, financial performance, and a wide range of other areas where data-driven predictions can provide valuable information for decision making. The goal of predictive analytics is not only to identify what might happen in the future but also to help organizations take proactive measures to influence or change those outcomes based on their knowledge and understanding of the data.